Brian Hennessy – Medium

Brian Hennessy

Brian Hennessy
in
The Startup

The Story Native Manifesto

All brands tell stories about their products. Story Native brands make products about their story.

Jan 28, 2021

The Story Native Manifesto

Jan 28, 2021

Brian Hennessy
in
The Startup

Three low cost ways to increase conversion rates through Agile Product Storytelling.

The financial strains of COVID-19 have many direct to consumer brands looking for low- or no-cost ways to increase revenue. That usually…

May 6, 2020

Three low cost ways to increase conversion rates through Agile Product Storytelling.

May 6, 2020

Brian Hennessy

What Covid-19 has taught me: Community is an essential need.

Crises have a way of exposing patterns usually hidden beneath the hustle of everyday life. An example: My newsfeed tells me people are no…

Apr 24, 2020

What Covid-19 has taught me: Community is an essential need.

Apr 24, 2020

Brian Hennessy

Which DTC experience are you building: a cash machine or a campfire?

TLDR: Brands that can build campfires, should.

Dec 12, 2019

Which DTC experience are you building: a cash machine or a campfire?

Dec 12, 2019

Brian Hennessy
in
The Startup

Want to raise your ecom conversion? Stop writing product descriptions

Product descriptions describe what you’re selling. Product stories let people know why it matters.

Nov 14, 2019

Want to raise your ecom conversion? Stop writing product descriptions

Nov 14, 2019

Brian Hennessy
in
The Startup

Brands have an easy choice: Better product stories or die.

DNVBs point the way to sunny, direct-to-consumer future and it all starts at the PDP

Oct 21, 2019

Payless going out of business advertisement.

Oct 21, 2019

Brian Hennessy
in
BAMPOW TAKE THAT

You might think with your brain, but your brain thinks with its gut

Jonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.

May 14, 2015

You might think with your brain, but your brain thinks with its gut

May 14, 2015

Brian Hennessy

Want to tell a great story? Think leg traps, not lipstick.

or: how I got trapped in my cheese’s story

Jan 8, 2015

Want to tell a great story? Think leg traps, not lipstick.

Jan 8, 2015

Brian Hennessy

Brian Hennessy

Founder of Talkoot, a bright, open, people-first product content collaboration platform built for direct to consumer brands. talkoot.com

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