Brian HennessyinThe StartupThe Story Native ManifestoAll brands tell stories about their products. Story Native brands make products about their story.Jan 28, 2021Jan 28, 2021
Brian HennessyinThe StartupThree low cost ways to increase conversion rates through Agile Product Storytelling.The financial strains of COVID-19 have many direct to consumer brands looking for low- or no-cost ways to increase revenue. That usually…May 6, 2020May 6, 2020
Brian HennessyWhat Covid-19 has taught me: Community is an essential need.Crises have a way of exposing patterns usually hidden beneath the hustle of everyday life. An example: My newsfeed tells me people are no…Apr 24, 2020Apr 24, 2020
Brian HennessyWhich DTC experience are you building: a cash machine or a campfire?TLDR: Brands that can build campfires, should.Dec 12, 2019Dec 12, 2019
Brian HennessyinThe StartupWant to raise your ecom conversion? Stop writing product descriptionsProduct descriptions describe what you’re selling. Product stories let people know why it matters.Nov 14, 2019Nov 14, 2019
Brian HennessyinThe StartupBrands have an easy choice: Better product stories or die.DNVBs point the way to sunny, direct-to-consumer future and it all starts at the PDPOct 21, 20191Oct 21, 20191
Brian HennessyinBAMPOW TAKE THATYou might think with your brain, but your brain thinks with its gutJonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.May 14, 2015May 14, 2015
Brian HennessyWant to tell a great story? Think leg traps, not lipstick.or: how I got trapped in my cheese’s storyJan 8, 20151Jan 8, 20151