All brands tell stories about their products. Story Native brands make products about their story.
You can thank the internet.
What we’ve been living through for the past two decades is called a digital ‘revolution’ for a reason. Like the agricultural and industrial revolutions before it, the digital revolution is…
The financial strains of COVID-19 have many direct to consumer brands looking for low- or no-cost ways to increase revenue. That usually means either driving more traffic to your website or converting more of the traffic you already have into paying customers.
Most tactics focus on one at the expense…
Crises have a way of exposing patterns usually hidden beneath the hustle of everyday life. An example: My newsfeed tells me people are no longer spending money on non-essentials. That rings true in my life. …
TLDR: Brands that can build campfires, should.
I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could.
In the days before the internet, every week was filled with hours of…
Product descriptions describe what you’re selling. Product stories let people know why it matters.
Andy Warhol was the godfather of Pop Art. At one point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico, a work Rolling…
At the end of his book “How We Decide,” the once pop-science boy wonder Jonah Lehrer tells a story about the conundrum of buying Cheerios. He couldn’t decide between Honey Nut and Apple Cinnamon, and it was this weekly grocery struggle that inspired him to research the neuroscience of decision-making…
I grew up in the Chicago suburbs in the ’80s which also means I grew up on two kinds of cheese: the yellow, single-slice kind I could chew with my lips, and the white kind that fell in dry tufts from shimmery, green cardboard cans onto my spaghetti. …
Founder of Talkoot, a bright, open, people-first product content collaboration platform built for direct to consumer brands. talkoot.com
