Brian HennessyinThe StartupThe Story Native ManifestoAll brands tell stories about their products. Story Native brands make products about their story.5 min read·Jan 28, 2021----
Brian HennessyinThe StartupThree low cost ways to increase conversion rates through Agile Product Storytelling.The financial strains of COVID-19 have many direct to consumer brands looking for low- or no-cost ways to increase revenue. That usually…10 min read·May 6, 2020----
Brian HennessyWhat Covid-19 has taught me: Community is an essential need.Crises have a way of exposing patterns usually hidden beneath the hustle of everyday life. An example: My newsfeed tells me people are no…4 min read·Apr 24, 2020----
Brian HennessyWhich DTC experience are you building: a cash machine or a campfire?TLDR: Brands that can build campfires, should.6 min read·Dec 12, 2019----
Brian HennessyinThe StartupWant to raise your ecom conversion? Stop writing product descriptionsProduct descriptions describe what you’re selling. Product stories let people know why it matters.6 min read·Nov 14, 2019----
Brian HennessyinThe StartupBrands have an easy choice: Better product stories or die.DNVBs point the way to sunny, direct-to-consumer future and it all starts at the PDP7 min read·Oct 21, 2019--1--1
Brian HennessyinBAMPOW TAKE THATYou might think with your brain, but your brain thinks with its gutJonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.3 min read·May 14, 2015----
Brian HennessyWant to tell a great story? Think leg traps, not lipstick.or: how I got trapped in my cheese’s story5 min read·Jan 8, 2015--1--1